Maleny Lopez

September 2014

Wired II

I believe that any form of medium can be art, including in gif format. Gifs present various still images at any sort of pace to demonstrate stop motion animation, short traditional animation, movie or TV scenes, among many forms of media. They are a valid medium for artistic expression because within a few seconds, we grasp the idea of the gif and what it is trying to portray. They can also convey emotions and messages just as easily as other forms of art that would be classified as traditional artwork. The ways in that gifs are repetitive also emphasize this art form – if a concept was not grasped the first time around, it can easily be found and understood in the next twenty times or one hundred times around.  Each still frame has to be created individually, and can put hours upon hours of work for a gif that may only last a few seconds. They are a kind of graphic design – an animated one. So, if graphic design is considered art, and you put graphic design and movement together, shouldn’t that combination just automatically make it an art form? Gifs are known to be native to the World Wide Web, and can be considered the art form of the Internet. However, gifs are not always intended to send artistic messages or make any sort of artistic sense in which it can be justified as being art, which is why many people argue that gifs are not art, but merely a play thing for advertisement companies to bombard us with on the sidebars of our favorite websites. Needless to say that that does happen sometimes, artists of this generation have taken gifs to a completely different level and immerse others with an artistic gif format through various social media websites that include but are not limited to Tumblr, 9gag, Facebook and Twitter.