The design that was most important to shaping the web was the GUI (Graphical User Interface). By creating easily digestible/ understandable graphics (menus, icons, folders) to navigate a virtual desktop, the web and computers in general were made infinitely more accessible to the general population. The ease in which we navigate the internet and our devices is because of the freedom the GUI gives us. Moreover, many of the other design ideas presented in this slideshow are results of the GUI. Present day Emoticons are icons in themselves (like the icon for folders, a folder), and GIFS are often simply moving icons. Infographics and responsive web design are also direct results of the positive response to such straightforward and comprehensible design. The first GUI introduced was the oNLine System (NLS), designed by Engelbart (inspired by Vannevar Bush and Ivan Sutherland). Xerox PARC further researched and established the GUI, quickly inspiring both Apple and Microsoft to release the Lisa and Windows 1.0, respectively. 1989 saw the implementation of the GUI by America Online, and in 1993 the first point - and - click browser was released by Mosaic (which developed into Netscape Navigator). This was the beginning of the way we use the web now, as Internet Explorer, Firefox, and Safari closely resemble the model originally by Netscape.