Knowledge is power(1) and the far-reaching internet has provided us with an overwhelming abundance of it. It is no longer only the scholarly and cultured who comprehend and appreciate it all. Everyone has access to information. This deluge of information must be traversed somehow. That is where infographics come in handy. It is not only about how much you know, but also about what you know and how you use it. Infographics are graphic visual representations of information, data or knowledge.(2) In a fast paced world like ours where time is money, heavy and difficult data is often overlooked. Written matter by itself does not increase empathy to improve understanding. Infographics, hence, condense a large amount of information and make it more approachable. It invites the general population in by making tedious data more attractive. The format of an infographic, though minimalistic, involves a carefully thought out scheme of colors, fonts and icons. They are so successful because they rely on visual senses and images are processed much faster than texts.(3) They are now being widely used in content marketing, journalism and the everyday spheres of the internet like blogging. As the old saying goes, ‘Pictures are worth a thousand words’. I believe that it has opened the internet up to the masses. It is simplicity at its visual best. (1)Sir Francis Bacon in Meditationes Sacrae (1597) (2)Wikipedia (3)Wikipedia